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Event: March 3-7 | Trade Show: March 5-7 | Salt Lake City, UT | Produced and Hosted by the National Association of College Stores

CCRA Conference

CCRA Conference at CAMEX

  • CCRA
  • CCRA
  • CCRA

Connect with Tech

Open to all CAMEX attendees!

CCRA-developed education sessions will cover topics such as:

  • Tech Buyers Institute (Pre-reg required)
  • Social Media
  • Best of CES 2017
  • Industry Tech Trends based on NTD
  • Apple Best Practices Roundtables
  • POS for Tech
  • Beyond Apple
  • Tech Vendor Connection (a mini trade show preview with select tech vendors)

In addition, CCRA Value and First Timer registrants are invited to attend:

  • CCRA Business Meeting and Lunch, Friday, March 3, 12:00 – 12:50 p.m.
  • CCRA Tech Connect, Saturday, March 4, 6:00 – 8:00 p.m.

The CCRA Conference at CAMEX is the best source for discovering new ideas as well as gleaning best practices. Anyone in campus technology retail needs to attend!

Craig Kuhens - EagleTech, Kirkwood Community College

CCRA at CAMEX provides me with great information to take back to my staff and our customers.

Barry Waters - CMU Bookstore

The interaction and idea sharing from other CCRA members is invaluable. It’s great to work with other campus technology stores and share best practices. I get so many ideas from attending the CCRA Conference at CAMEX.

Alex Parra - University of Utah Campus Store

CCRA: Connecting Technology Resellers

CCRA Logo CCRA, a Special Interest Group of NACS, unites resellers to share strategies and best practices surrounding the sale of technology products by campus stores. Any store selling technology products—hardware, software, peripherals, accessories, and more—can become a member of CCRA.
CCRA VIP CCRA VIP Vendors—the Vendors in Partnership (VIP) designation is earned through a rigorous evaluation conducted by the CCRA Council. VIP performance is assessed annually by Resellers like you in the VIP Vendor Satisfaction Survey. Look to VIPs for guidance and assistance when choosing your store's technology products.

Offer Good, Better, and Best Alternatives in Multiple Colors

  • Earbuds, On-Ear, and Over-the-Ear Options
  • Portable, Wireless, and/or Waterproof Bluetooth® Speakers
  • Headset with Microphone (Internet calls, gaming, movies, music)
  • Desktop Computer Speakers

Big Demand, Big Profit Potential

There are two connector configurations for Apple devices:
  1. Lightning: for current and future devices
  2. 30-pin: for legacy products
  • Cases, Covers, Sleeves, Bags
  • iPad Keyboards
  • iPad Stylus
  • Car Chargers
  • Screen Protectors
Note: Third party products will have a higher margin than Apple-branded products. If considering third party products, be sure they are MFI (Made for Apple) certified.
  • Cases and Screen Protectors for Smartphones (Support the popular models on campus.)
  • Sleeves—Multiple Colors and Designs
  • Messenger Bags and Backpacks
  • Laptop Stand/Cooling Pad
  • Screen Cleaning Supplies (microfiber cloths, wipes, and sprays)
  • Offer Options

    Before purchasing, assess the Cloud computing accessibility on campus. It could affect demand for external storage.
    • USB Flash Drives (8GB, 16GB, 32GB)
    • External Hard Drives (750GB, 1TB, 1.5TB)
    • Micro SD Cards
    • SD Cards for Video and Photo Transfer
      • Sizes: 8GB, 16GB, 32GB
      • Speed: Class 4 (HD video) and Class 10 (used in GoPro® Cameras and for HD Video and rapid-succession, high-resolution still photos)
      • Blank CD-R, CD-RW, DVD

      Suggestions:

      1. Branding a flash drive with the school or store logo is an easy and inexpensive way to create a unique offer.
      2. Many computers do not have CD drives; be sure to also carry an external disk burner for computers.

    Wireless Products are In

    • Mini Keyboards for Tablets
    • Mice—Touch, Notebook, Optical, and Laser Varieties
    • Wacom Tablets
    • Stylus Options
    • Theft and Accidental Damage Insurance
    • Laptop Keyed and Combo Locks
    Note: Universal support plans may have higher margin than specific manufacturer warranty plans like HP Warranty, Dell CompleteCare, or AppleCare.
    Assess the needs on your campus and start with products that meet those needs first.
    • HDMI—Offer lengths from 3’ to 12’*
    • 6-8 Outlet Surge Protectors*
    • Phone Chargers—Micro USB, Lightning, and Multi-tip*
    • Coaxial Cables*
    • Ethernet: CAT5E and CAT6—Offer lengths from 10’ to 50’
    • USB—Offer lengths from 3’ to 12’
    • AV Adapter Cables (for connecting laptops to VGA/DVI/HDMI devices like projectors or monitors)
    • Audio Cables
    • Inline Surge Protection for Laptops
    • Portable Backup Battery Charger (pre-charged, 2200-8000 mAh)
    • Batteries—AA, AAA, Re-chargeable, “Green”
    • AC Adapters—Universal, Specialty, or Combination Models
    • Car Charger Devices—Universal with USB Capability or Multi-tip
    *Source: Money. (2015, Aug. 27). 8 Most Common Things Students Forget to Pack [College Tip of the Day]. Retrieved from http://time.com/money/4011989/8-most-common-things-students-forget-to-pack/
    • Personal Multi-Function Printers, Inkjet, and Laser
    • Ink for All Models Offered and Other Popular Printers on Campus
    • Pre-filled Recycled Ink Cartridges (priced less than new)
    • Reams of 8.5”x11” Standard and Recycled Printer Paper

    Academic Versions Whenever Available

    • Microsoft Office 365
    • Adobe (creative arts, marketing, publishing students)
    • Antivirus Software
    • AutoCAD (engineering, architecture, interior design students)
    • Parallels (For MAC users. Allows Windows and MAC OS to run side-by-side.)
    • EndNote (For publishing and managing bibliographies, citations, and references using Windows or MAC.)
    Note:
    • Some of these products require POSA setup.
    • Check the campus first to see what software is already provided for free to students through the Cloud.
    • Student “Expert” to Field Customer Questions
    • Relationship with Repair Service or In-house Service Center
    • Recycling Drop-Off for Electronics and Toner Cartridges
    • Workshops and Events Held in the Store
    • New Product Demo Days
    • Leverage Student Rep Relationships
    • Trade-in/Trade-up Programs
    Think about your campus and its unique needs when considering which items to offer. When ordering, use best inventory practices and keep product categories focused.