Sunday, May 19, 2013


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CAMEX Attendee Demographics

Developing and presenting an outstanding session is easier to do when you know your audience. Demographic information for CAMEX 2012 attendees follows.

Store Type


 

Institutionally owned college store
Privately owned college store
Secondary/preparatory school store
Co-op/student association college store
Technology store/department
Contract-managed/leased college store
Convenience store
Spirit/stadium store
Other

 

Approximate Annual Sales Volume


 

$0-$499,999
$500,000-$999,999
$1,000,000-$2,999,999
$3,000,000-$6,999,999
$7,000,000-$9,999,999
$10,000,000-$13,999,999
$14,000,000 and greater

 

Institution that Store Serves


 

4-year plus graduate
2-year
4-year
Secondary/preparatory
Other

 

Attendee's Primary Job Function/Title


 

Store Manager/Director
Buyer
Assistant Department Manager
College University Administrator
Other

 

Attendee's Gender


 

Female
Male

 

Attendee's Age Group


 

25 years or under (1.8)
26-35 years (13.6)
36-45 years (22.4)
46-55 years (38.0)
56-65 years (22.7)
Over 65 years (1.5)

 

Overall Years Experience in the College Retail Industry


 

0 to 3 years (13.6)
4 to 8 years (17.6)
9 to 15 years (17.8)
15 or more years (51.0)

 

Products or Services


 

Gifts, insignia or novelty items
Apparel
Backpacks, tote bags, luggage
Office/school supplies, stationery, greeting cards
Computer peripherals or supplies
Consumer electronics
Food/convenience items
New course materials
General, reference, bargain books
Used course materials
Software
Services (e.g., consulting, design, marketing)
Hardware
Other
None

 
Take a look back at CAMEX 2012 in Salt Lake City.
www.fairlabor.org www.connect2one.com www.bookweb.org www.iclanet.com www.camex.org/ccra