Developing and presenting an outstanding session is easier to do when you know your audience. Demographic information for CAMEX 2012 attendees follows.
Store Type
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Institutionally owned college store
Privately owned college store
Secondary/preparatory school store
Co-op/student association college store
Technology store/department
Contract-managed/leased college store
Convenience store
Spirit/stadium store
Other
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Approximate Annual Sales Volume
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$0-$499,999
$500,000-$999,999
$1,000,000-$2,999,999
$3,000,000-$6,999,999
$7,000,000-$9,999,999
$10,000,000-$13,999,999
$14,000,000 and greater
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Institution that Store Serves
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4-year plus graduate
2-year
4-year
Secondary/preparatory
Other
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Attendee's Primary Job Function/Title
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Store Manager/Director
Buyer
Assistant Department Manager
College University Administrator
Other
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Attendee's Gender
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Female
Male
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Attendee's Age Group
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25 years or under (1.8)
26-35 years (13.6)
36-45 years (22.4)
46-55 years (38.0)
56-65 years (22.7)
Over 65 years (1.5)
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Overall Years Experience in the College Retail Industry
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0 to 3 years (13.6)
4 to 8 years (17.6)
9 to 15 years (17.8)
15 or more years (51.0)
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Products or Services
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Gifts, insignia or novelty items
Apparel
Backpacks, tote bags, luggage
Office/school supplies, stationery, greeting cards
Computer peripherals or supplies
Consumer electronics
Food/convenience items
New course materials
General, reference, bargain books
Used course materials
Software
Services (e.g., consulting, design, marketing)
Hardware
Other
None
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