
| Store Type | |
|
Institutionally Owned College Store
Privately Owned College Store
Other
|
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| Approximate Annual Sales Volume | |
|
$0-499,999
$500,000-$999,999
$1,000,000-$2,999,999
$3,000,000-$6,999,999
$7,000,000 and Over
|
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| Institution That Store Serves | |
|
4-Year Plus Graduate
2-Year
4-Year
Other
Secondary/Preparatory
|
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| Attendee's Primary Job Function/Title | |
|
Store Manager/Director
Buyer
Assistant/Department Manager
Other
College/University Administrator
|
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| Attendee's Gender | |
|
Female
Male
|
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| Attendee's Age Group | |
|
25 or Under
26-35 Years
36-45 Years
46-55 Years
56-65 Years
Over 65
|
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| Overall Years of Experience in the Collegiate Retail Industry | |
|
0 to 3 Years
4-8 Years
9-15 Years
15 or More Years
|
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| Products or Services | |
|
Gifts/Insignia or Novelty Items
Apparel
Office & School Supplies/Stationery/Greeting Cards
Backpacks/Totebags/Luggage
New Books
Computer
Food Products/Convenience Items
Used Books
Services
Other
Greek Merchandise
|
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| Just-in-time buying and inventory management | Physical Inventory Management |
| Using POS systems to improve operations | Developing a business plan |
| Benchmarking | Satellite store operations |
| Improving profitability | Cash-flow management |
| Creating an annual report for your campus | Store design and renovation |
| How to analyze your financial statements | Loss Prevention |
| Return on investment | How to review an RFP for outsourcing the store |
| Communicating your store's financial impact | |
| Digital delivery of course materials | E-books |
| Partnering with faculty for effective adoptions | Providing content online |
| Pros and cons of special packaged products | Health science/allied health materials |
| Alternative delivery methods of textbooks/course materials | Used books |
| New partnerships in electronic delivery of academic products | Custom Publishing |
| Developing and maintaining partnerships with publishers | Textbook rental programs |
| How publishers are dealing with college bookstores | Distance education issues and course materials delivery |
| Hiring and training student employees | Organizational behavior |
| Stress management | Mediating conflicts: Internal and external |
| Coping with difficult staff | Making successful presentations |
| Maximizing diversity as an organizational asset | Life balance issues |
| Evaluating employees | Developing leaders in your store |
| Motivating and rewarding employees without cash | Time management |
| Human Resource Law |
| Building campus relations/strategic campus partnerships | Communicating value to your customers |
| Improving store image on campus | Improving relations with faculty |
| Understanding your competition | Working with the media |
| Analyzing store promotions | E-commerce and web retailing case histories |
| Creating marketing ideas/marketing plans | New trends in web sites and e-commerce |
| Supporting campus events | Competing with online retailers |
| Providing customer service to internal customers | Student/faculty focus groups |
| Health science/allied health issues | Open-to-buy |
| Merchandising to off-campus customers | Cross merchandising |
| Convenience store issues | Sell-through analysis and strategies |
| Partnering with vendors for sell through | Academic products |
| Impact of buying groups on turnover and product mix | Hot products |
| Selecting product mix that reflects your campus community | Trends in merchandise, gifts, and apparel |
| Resolving customer conflicts | How to build visual merchandising displays in your store |
| General/Trade books |
| Envisioning the store of tomorrow | Strategic planning |
| Building effective procedures within your organization | Creating a vision and mission for your store |
| Creating and leading cultures of excellence | Managing change |
| Environmental scanning for business leaders | Succession planning |
| Creating an atmosphere for effective decision-making | Building quality work teams |
| Creating teams from temps and more | Benchmarking and assessment |
| Creating a service culture |
( T ) — Threshold: Requires little or no previous knowledge of the topic area and should emphasize the definition of terms and description of key concepts. The focus should be on "What is it?" "How does it work?" and "Why do we use it?"
( I ) — Intermediate: Requires a basic knowledge and some experience in the topic area. The focus should be on "How does it work?" and "Benefits of using it" and should include detailed examples. Some evaluation of alternative methods would be appropriate at this level. Key words in the learning objectives could include: execute, perform, apply, and accomplish.
( A ) — Advanced: Requires a working knowledge and considerable experience in the topic area. The session may require basic or working knowledge in one or more areas related to the specific session topic. The focus should be on "Can I use this in my store/company?" "How do I implement it?" "How do I evaluate it?" Key words in the learning objectives could include: integrate, conceptualize, analyze, evaluate, and implement.
The format of the presentation should fit with the content and delivery mechanisms you intend to use. Consider the following information when choosing the format for your presentation.
Facilitated
An interactive setting, involving as many members of the group as possible, leading to information sharing. Advantages: Adults learn more quickly and retain information better if the learning is facilitated rather than presented. Limitations: Better style for groups of 50 or less.
Lecture
A prepared presentation by qualified speaker(s) used to impart new knowledge/information in an organized fashion. Advantages: Easy to organize, suitable for any size audience. Limitations: The role of the audience is passive unless a question and answer period is included.
Panel discussion
A group of several people having a focused conversation on a specific topic. Advantages: The variety in speakers, whose viewpoints will interest the audience and stimulate discussion. Limitations: All aspects of a topic/situation/problem may not be covered or one point may be over-emphasized. A skilled moderator is needed to keep the discussion on target.
Roundtable discussion
Groups who seek, identify, and explore solutions to problems and develop plans of action. Advantages: Encourages the full participation of the group. The knowledge and experience of the group is pooled to reach a common goal. Limitations: Group discussion is time consuming, particularly if the group includes people from diverse backgrounds.