Presenter's Manual

CAMEX Attendee Demographics

Developing and presenting an outstanding session is easier to do when you know your audience. The 2007 CAMEX Overall Attendee Evaluation yielded the following demographic information about the participants of our most recent meeting in Houston, TX.

Store Type

Institutionally Owned College Store Privately Owned College Store Other

Approximate Annual Sales Volume

$0-499,999 $500,000-$999,999 $1,000,000-$2,999,999 $3,000,000-$6,999,999 $7,000,000 and Over

Institution That Store Serves

4-Year Plus Graduate 2-Year 4-Year Other Secondary/Preparatory

Attendee's Primary Job Function/Title

Store Manager/Director Buyer Assistant/Department Manager Other College/University Administrator

Attendee's Gender

Female Male

Attendee's Age Group

25 or Under 26-35 Years 36-45 Years 46-55 Years 56-65 Years Over 65

Overall Years of Experience in the Collegiate Retail Industry

0 to 3 Years 4-8 Years 9-15 Years 15 or More Years

Products or Services

Gifts/Insignia or Novelty Items Apparel (e.g., Rainwear, Outerwear, Footwear) Office & School Supplies/Stationery/Greeting Cards Backpacks/Totebags/Luggage New Books (e.g., Text, Trade, Reference) Computer (Hardware/Software/Supplies/Accessories) Food Products/Convenience Items Used Books Services (Consulting, Design, Marketing, Student) Other Greek Merchandise

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